Career Cluster · Marketing
Marketing.
From the clothes you wear to the food you eat — marketing is everywhere. Put products in the hands of the people who need them.
Overview
Marketing professionals are masterful in pricing, marketing-information management, promotion, and selling. Savvy trendsetters who connect products and ideas with the people they're for — across digital, retail, sports, fashion, food, automotive, and beyond.
Pathways
Where this leads.
- 01Brand & Product Marketing
- 02Digital & Content Marketing
- 03Retail & Merchandising
- 04Sales & Sales Management
- 05Sports & Entertainment Marketing
Career Roles
Roles people land in.
Account ExecutiveBrand ManagerChief Marketing OfficerContent Marketing ManagerDigital Marketing DirectoreCommerce ManagerMarketing SpecialistProduct ManagerPublic Relations ManagerSales ManagerSocial Media Manager
Competitive Events
What you compete in.
Each event tests a different slice of the cluster — pick the one that fits how you think.
High School
20 eventsAAMApparel and Accessories Marketing Series
ASMAutomotive Services Marketing Series
BSMBusiness Services Marketing Series
BMORBuying and Merchandising Operations Research
BTDMBuying and Merchandising Team Decision Making
FMSFood Marketing Series
IMCEIntegrated Marketing Campaign – Event
IMCPIntegrated Marketing Campaign – Product
IMCSIntegrated Marketing Campaign – Service
MCSMarketing Communications Series
MTDMMarketing Management Team Decision Making
PMKPrinciples of Marketing
PSEProfessional Selling
RMSRetail Merchandising Series
SEORSports and Entertainment Marketing Operations Research
SEMSports and Entertainment Marketing Series
STDMSports and Entertainment Marketing Team Decision Making
VBCFAVirtual Business Challenge – Fashion
VBCRTVirtual Business Challenge – Retail
VBCSPVirtual Business Challenge – Sports
Collegiate
11 eventsAdvertising Campaign
Business-to-Business Marketing
Digital Marketing Strategies
Entertainment Marketing
Fashion Merchandising and Marketing
International Marketing
Marketing Communications
Marketing Management
Professional Sales
Sales Management and Leadership
Sports Marketing
Other Clusters
Five more paths to explore.
Ready to compete?
Talk to your advisor about which marketing event fits — or hop into the events calendar to see what's coming up at SCDC.